Are you seeking white label local SEO services to let potential clients find you? Accountants need a continuous client roster to keep their business running.
But with extensive competition in this digital age, it can be difficult for accountants to sustain. This is when local SEO services for accountants come into play. Choosing the right digital marketing agency for this purpose will not just drive traffic but also increase conversion rates.
In this blog, we’ll discuss why accountants must invest in local SEO services. Let's dive deeper into the subject below.
Leverage Local SEO
Accountants first need to capture their local clients. White label local SEO services can help drive foot traffic with the right SEO strategies customized for your niche. Optimizing online presence will lay the foundation to attract more visitors.
Setting up Google My Business Profile
Did you know that over 46% of Google searches look for local business information? For this, setting up a Google My Business profile is crucial and also ensures that it's optimized. Make sure that all the local citations and other details are mentioned accurately to let potential clients find you.
SEO-Friendly Website
Whenever a potential client makes a search like “best local accountants near me” their next step will definitely be visiting the website to take a dig into the types of services you provide. Hence, it’s important for accountants to ensure that they have an SEO-friendly website built. You’ll need to hire the right professional company like Autus Digital Agency for this job.
Keyword Research
Local SEO campaigns require a particular type of keywords to reach targeted audiences. Conducting keyword research will help determine local and region-specific keywords.
This is an important step as without relevant local keywords, no SEO campaign is going to work. This will help in developing relevant and informative content and also contribute to creating landing pages. Focus on choosing long-tail keywords to improve your chances of ranking higher on search engines.
Useful and Original Content
Google has strict policies and algorithms when it comes to reviewing the content relevance for users.
The search engine giant has always focused on maximizing the user experience with accurate search results.
Hence, creating and publishing informative content is non-negotiable. This cannot be achieved without any expert help. So, hire a professional for local SEO services for accountants.
Develop content that focuses on accounting practices, financial planning, tax laws, etc. Users find such informative content helpful and this increases the chances of converting them into your client.
Backlinks
Backlinks from reputable websites are a game-changer for white label local SEO services. Remember that content and backlinks are like best friends.
To earn backlinks from authoritative and reliable websites, you need original, unique, and detailed content. This allows search engines to understand your expertise and the trustworthiness of your site. There are also other ways to earn backlinks.
For example, an accounting firm that specializes in offering financial advisory and tax planning services can partner with popular and trusted financial websites or news outlets. You can also ask other related websites to link to your blog from their site.
Guest posts and social media postings are also other ways to get backlinks.
Internal Linking
Internal linking refers to linking your website’s one page to another page.
For example, if you are publishing a blog related to tax planning tips, you can add a link to your tax planning landing page to that blog.
This increases the visibility of your blog as well as your landing page.
Mobile Accessibility
With the growing dominance of mobile devices, accountants need to ensure that their websites are mobile-friendly. The majority of people across the world use mobile phones for their searches.
So, if your website isn’t optimized for mobiles, then you will surely miss out on lots of potential clients. To avoid this, make sure that your website is easily accessible from mobiles.
Optimize and Update Content
Of course, writing informative content is important but it isn’t enough to rank higher. If your content is outdated and has not been refreshed or updated timely, Google will not show you in the top search results.
Besides, you must also ensure that your content is well-optimized. It means following practices like using keywords properly, avoiding keyword stuffing, keeping small paragraphs, etc.
SEO Audit
SEO audit is important to ensure that there are no underlying issues that can hinder the ranking process.
It involves checking your site’s speed, checking for crawled pages, deleting broken links, ensuring visual hierarchy in the site’s structure, etc.
Monitor Results
Use advanced SEO tools like Google Trends, Google Analytics, and SemRush to check your SEO campaign’s performance. This will help you identify mistakes and suggest improvements.
Autus Digital Agency is the one-stop destination if you seek white label local SEO services. Book an appointment with us today and let us help you improve your online presence.